This is my first blog post as a part of the League of Extraordinary Bloggers. Check out the original post for this week. The theme this week is ‘Yo Joe!’.
I’ve had a strange history with G.I. Joe to be honest. I know it’s massive in the US but here in the UK I was always a bit confused. Allow me to explain… Below is what I believe to be correct about the G.I. Joe v Action Force relationship but if I get anything wrong then feel free to let me know in the comments.
We had Action Man 12” ‘dolls’ in the 60s and 70s which was a version, licensed from Hasbro by Palitoy, of the original G.I. Joe which then became developed further in the UK with more outfits and new action features. Then, in 1982, following on from the success of the 3.75” Star Wars figures and the decline of the Action Man brand, Palitoy developed a 3.75” line of figures called Action Force. I have a vague memory of these and I believe they were just nameless military figures such as British Commando, Frogman, German Stormtrooper, US Paratrooper etc. I do remember having a couple of these and I remember they seemed quite intricate and well made to me with pretty cool accessories. But I don’t think I really got into them very much because there were no characters, backstories or accompanying comics or cartoons. They just didn’t really do it for me.
Then, however, in 1985 Hasbro bought over Palitoy and introduced their 3.75” G.I. Joe figures into the UK but still under the name Action Force. There was also eventually a UK dubbed version of the cartoon with all the spoken references to G.I. Joe changed to Action Force but there were still lots of instances of the G.I. Joe logo plastered over vehicles etc in the cartoon. Very confusing. At that point I still had no idea what G.I. Joe was. In 1989 the name was changed to ‘G.I. Joe the Action Force’ and finally in 1991 it was just ‘G.I. Joe’ in the UK but by that time I had moved on.
But, to cut a long story short, for me, from all the above, the one line of merchandise I got into and really, really loved was the Marvel UK Action Force comics in 1987. These were a reworking of the US G.I. Joe comics but with some exclusive UK stories added. It had most of the same main characters and character bios (although some nationalities of people were changed to make it more international).
The artwork was fantastic, especially the covers. Some of the covers are awesome. My favourites are below.
They also had some really great stories, as well as cool personal bios and weapon stats (not to mention some great adverts for other toy lines!).
Here are a few links to some seriously good GI Joe or Action Force websites.
Blood for the Baron – Fantastic site which has got everything you would ever want to see to do with Action Force. All the comics and toys and loads of other interesting stuff.
Action-Force.dk – Great Action Force site from Denmark
The Full Force podcast – Great podcast by some guys who really know their stuff.
3d Joes – This isn’t an Action Force site. It’s an American G.I. Joe site but I just had to include it because it is so awesome. The work that has gone into this site is astounding.
And here are other posts from the League on this week’s topic.
http://brandedinthe80s.com/13047/g-i-joe-a-real-french-canadian-hero
http://jathniel.com/journal/5/13/2014/and-knowing-is-half-the-battle
http://goodwillhunting4geeks.blogspot.co.uk/
http://erikjohnsonillustrator.blogspot.com/2014/05/loeb-yo-ho-gokai-joe.html
http://coolandcollected.com/it-was-always-g-i-joe-for-me/
http://www.battlegrip.com/?p=59347
http://www.retrorobotreview.com/yo-joe-a-league-of-extraordinary-bloggers-assignment/
It was always G.I. Joe for me
May 15, 2014 -
[…] the League of Extraordinary Bloggers is talking about Joes (but not just the G.I.s!). Check out RetroMash, Erik Johnson, Goodwill Hunting, Space for Rent, and Branded in the 80′s for more Joe […]
G.I. Joe, a Real French-Canadian Hero! | Branded in the 80s
May 15, 2014 -
[…] Michael, Retromash, takes a look at Joes from the UK perspective with Action Force! […]
Where is our “G.I. Joe Day” holiday?
May 16, 2014 -
[…] G.I. Joe v Action Force […]
Shawn Robare
May 16, 2014 -
I have a couple of these Action Force comics issues. I need to pick up some more. There’s a used bookstore down the street from my office that I might have to check out today (they’ve had issues there in the past…) Nice write up!
Retromash
May 16, 2014 -
Awesome. They’re really great. I’m not sure how much of the content is taken directly from similar US comics though. I know Marvel UK did some great work with other franchises and really added quite a lot of things of their own so that might have happened here too. Did you have any G.I. Joe comics like them yourself?
– Yo Joe! – A League of Extraordinary Bloggers Assignment
May 18, 2014 -
[…] Retromash […]
StkhlmDK
Dec 29, 2014 -
Hi, great blog and thanks for the nice referal to my site :)
Retromash
Dec 30, 2014 -
Thanks a lot. And keep up the great work with your own site!
Top Ten Action Figure Toylines | Retromash
Jan 30, 2015 -
[…] liked those. Then when GI Joe changed to the 3 3/4” line it got renamed to Action Force here. I absolutely loved the Action Force comic from Marvel UK. But the toyline never really ’entered my wheelhouse’. It’s strange because I was so into the […]
Sgt Slaughter
Feb 7, 2017 -
Ther always there… fighting over land and sea and air…international heroes..Action force are there
Full Force
Christopher McLeod
Apr 1, 2018 -
Hi there! Just came across this article and wanted to say thanks for the shoutout!! Chris from The Full Force Podcast here and just in case you were wondering the link you posted for our site doesn’t work anymore but you can find us through any of these links:
Podbean: http://thefullforce.podbean.com/
iTunes: https://itunes.apple.com/gb/podcast/the-full-force/id1247274528?mt=2
Stitcher: https://www.stitcher.com/podcast/the-full-force?refid=stpr
YouTube: https://www.youtube.com/channel/UCs4PUlvRWXzaW8EAXDe-Jyg/featured?view_as=subscriber
You can also follow us on Twitter: twitter.com/TheFullForce (@TheFullForce)
Retromash
Apr 3, 2018 -
Thanks Chris! I’ve just updated the link in the article too. Keep up the great work!